Early Bird Sale Ends: Wednesday, October 1st, 2025
Transform Your relationship With Your Horse Through Simple Shifts in Your Day-to-Day Interactions
The HERD (Human-Equine Relationship Discovery) Course is for anyone who wants real progress in their relationship with their horse without wasting time on training methods that don’t stick.
EARLY BIRD SALE!
Join before 10/01/2025 to get $100 off the course PLUS 50% off of all virtual private consultations and coaching for 1 year. That's a savings of over $1,000. Offer Expires Soon.
"This is so impactful! It's like building your house on the rock foundation instead of on sand." - Audrey
"Rebecca and Reccia are an incredible team of professionals! Their ability to hold space for deep work is such a gift to this world." - Sara
"I've had horses all my life and I didn't even know I needed to know all of this! I wish I had it back in the beginning. - Anon
Summary Of The Human-Equine Relationship Discovery (HERD) Process
This class will be held Wednesdays 7-8:30pm CST starting 10/8/2025 thru 12/13/20205 (skip 11/26)
The HERD 8 Week Virtual Group Curriculum
Week 1: The Roles We Bring to Human-Equine Relationships
Understand the different roles we take on in relationships with our horses, why it matters, how it impacts everything we do with them, and how to be more intentional in the roles we play
Week 2: Values System Alignment in Training
Explore your values and discover whether or not the approaches and techniques you use with your horse are in alignment with your values about relationships with others.
Week 3: Reconnecting to Your Desires
Connect to your dreams and desires for the kind of relationship you’d like to have with your horse. Gain new perspectives on what is possible.
Week 4: Applying Healthy Relationship Principles to Horsemanship
Learn principles of healthy relationships and how they currently apply to you and your horse. Discover how applying these principles changes your relationship with your horse.
Week 5: The Role of Vulnerability & Fear
Explore the role fear and vulnerability play in your relationship with your horse from creating anxiety, avoidance, control, aggression, or other unhealthy dynamics.
Week 6: Safety & Control
Learn about the neurobiology of safety for both humans and horses and how they intersect to influence training and relationships. Explore new ways of approaching safety that creates more security in the relationship
Week 7: Fluid Communication Through Deep Listening
Connect with your body’s innate ability to listen to your horse on a deeper level. Use this ability to create greater understanding between you and your horse. Unlock the ability to communicate with clearer intention and focus.
Week 8: Creating Your Path Forward
Develop a personalized plan for continuing to grow your relationship with your horse after the workshop concludes.
BONUS: Free Private 30 minute Consultation
Schedule a free 30-minute private virtual consultation with one of our facilitators. Ask questions you don't want to ask in the group setting, get expert guidance on specific concerns or issues, or get feedback from a short video of you and your horse.
BONUS: Access to Recorded Meetings
The learning part of each weekly meeting will be recorded, so if you can't make it, you still get access to all the learning. The group processing part (except what happens organically during the learning portion) is NOT recorded.
Limited Time Early Bird Bonuses
Amazing Bonuses
Live Group Experience: A virtual support group where everyone is learning and growing together. Connect, make new friends, and experience the " horse barn culture" you've always longed for.
Customized Course: The course will adjust around your specific needs as an early adopter. This is something that folks will have to pay more for in later iterations of the course.
30 Minute Private Consultation: Enjoy a free private consultation to get guidance and support from one of our expert facilitators about your specific relationship with your horse.
What's Included In the Human-Equine Relationship Discovery Course
Value-Packed E-Book for Guidance, Notes, & More.
Meet Your Instructors
👋 Hi, my name is Reccia Jobe, and for almost 20 years I’ve been helping people create the kind of relationships they dream of having with their horses.
But before all that, I was just like many of you—trying to figure out why things weren’t clicking with certain horses, even though I was following the advice of trainers, clinics, and endless training videos.
I grew up on cattle ranches in Texas, where horses weren’t just tools, they were partners. As a kid, I often rode and evaluated new horses in a program my dad ran for at-risk youth. Even then, I could sense something powerful—horses weren’t just animals we worked with, they had the ability to change people’s lives.
That realization shaped my path. Over the past 18 years, I’ve worked as a trauma-informed equine-assisted psychotherapy and learning professional and trainer, diving deep into how human and animal nervous systems interact. Along the way, my approach to horsemanship transformed.
The "real-cowgirls-don't-cry" approach to relationships I had been taught as kid no longer worked for... well, just about any relationship in my life. And it certainly wasn't going to work well for handling and training horses that needed to be safe, attuned and connected around traumatized and vulnerable people.
I had to learn new ways that were not only supportive of the people I was working with, but gave my horses the space and freedom to build transformative healthy relationship with people, while still learning all the skills and training they needed.
And here’s the truth I discovered…
👉 It’s not about finding the perfect technique, trainer, or clinic. None of those will work if the foundation of your relationship with your horse is weak or cracked. Once you understand how to strengthen that foundation, everything else—training, riding, progress—begins to fall into place.
That’s exactly why we created this course. To give you unique, personalized insight and practices for developing a strong, connected, and fulfilling partnership with your horse—one that not only makes progress possible but also brings back the joy you imagined when you first dreamed of having a horse.
I know what it feels like to wonder if you and your horse are a good fit, or to feel stuck, frustrated, and ready to give up. But I also know what’s possible when you shift your focus from fixing problems to building relationship. And I can’t wait to help you experience that transformation with your own horse.
👋 Hi, my name is Rebecca Hubbard, and for as long as I can remember, horses have been my safe haven.
Growing up in a tumultuous childhood, horses were often my only steady friend. But life didn’t always make it easy—I spent years bouncing between homes and towns, sometimes separated from my horses, and every time it felt like a piece of me was missing. Horses were the glue that held me together. Their smell, the way they carried me through thick and thin, and the soft press of a muzzle against my neck—that felt like home.
As a little girl, I’d pack a peanut butter and jelly sandwich and set off with my horse Junebug, dreaming of reaching the mountains. We never made it all the way there before dark, but the thrill of those adventures got lodged in my soul. Later, I chased rodeo dreams across Texas, learning how to compete, control, and dominate my horses. On the ranch, I roped and worked cattle, loving the teamwork but not yet understanding the cost of a control-based mindset.
Like many of you, I’ve wrestled with the tension between the horsemanship I was taught and the relationship my heart longed for. I know what it feels like to be pulled between control and connection—because I’ve lived that battle.
And here’s the truth I discovered…
👉 Horses don’t just respond to how well you train them—they respond to how deeply you connect with them. Real partnership doesn’t come from power or control. It comes from trust, attunement, and relationship.
That realization came full circle when I found myself volunteering at a therapeutic riding center in the middle of a rainstorm. I was the only one who showed up. Standing in that barn, a horse pressed its nose into my neck, and I broke down in tears. In that moment, I remembered what horses had always meant to me—and I knew I had to change how I related to them.
That moment, along with the journey through Parelli and into Natural Lifemanship, reshaped my horsemanship. Today, I’m a Natural Lifemanship clinician, equine professional, and trainer, and my passion is helping people walk the same path I’ve been walking—one of unlearning old patterns and learning to meet your horse with compassion, curiosity, and connection.
I’m still on this journey myself, and that’s why I believe so deeply in walking it with grace—for yourself and for your horse. Because when you begin to shift your relationship from control to connection, you’ll find more than just progress with your horse—you’ll find healing, joy, and partnership.
Who Is This Course For?
A horse owner or caretaker seeking a deeper, more meaningful connection with your horse.
Interested in understanding the emotional and physical dynamics of horse-human relationships.
Open to exploring how your values, communication, and boundaries shape your interactions with horses.
Looking to enhance your skills in building trust, safety, and mutual respect in your relationship with horses.
A beginner or experienced rider who wants to deepen their horsemanship beyond technical skills.
Ready to reflect on your current relationship with your horse and explore new possibilities for connection and growth.
Seeking a community of like-minded individuals to share experiences and insights about horse-human relationships.
Enjoy learning in a group of other horse people or want to challenge yourself to do so.
What Categories Do We Focus On?
Dedicated horse owners who’ve “tried it all”—clinics, lessons, trainers, online programs, advice from friends—yet still feel stuck and frustrated with their horse.
Riders who feel emotionally drained—tired of second-guessing themselves, lacking confidence, and wondering if they’re even the right match for their horse.
People caught in a cycle of confusion and miscommunication—their horse doesn’t seem to “get it,” and no amount of technique seems to bridge the gap.
Owners who quietly carry doubt and guilt—asking themselves, “Maybe it’s me. Maybe I’m just not cut out for this.”
Horse lovers searching for deeper connection, not just control—who long for a relationship built on trust, safety, and mutual understanding, not just mechanics or methods.
Who Is This Course NOT For?
Those looking for a purely technical or riding-focused course that doesn’t address emotional or relational aspects of horsemanship.
Those seeking quick fixes or superficial solutions rather than a deeper, transformative experience.
Those expecting to focus solely on the horse’s behavior without considering their own role in the relationship.
Those looking for a highly structured, "one-size-fits-all" approach rather than a personalized, introspective learning process.
Listen To These Client Highlights from our 1st Group
Frequently Asked Questions
What skill level is this program for?
This is for people and equines of all skill levels, backgrounds, riding disciplines, and training approaches. If you don't ride or don't believe in riding, it's good for you too. Do you have a mini, mule, or donkey? That's fantastic. We would love to have you in the group!
How long do I have access to the program & when does it start?
You have access to the program from the day you register and you will have lifetime access to the weekly recordings. The Fall 2025 group starts on October 8, 2025 at 7pm CST. Weekly meetings will be held every Wednesday night thereafter from 7-8:30pm CST ending on December 3, 2025 (11/26 will be skipped)
Do I need certain training tools or knowledge for this class?
No. You can be a complete newbie to horses with no equipment or training skill or the most skilled rider in the world with a barn full of tools and equipment. Your horses can be pasture pets, or high performance athletes. You could be a +R trainer or a natural horsemanship enthusiast. Since this isn't about training techniques or models, but about the quality and foundation of relationship with our equines. It can be an excellent fit for a wide variety of horse-adoring people.
Do I need to have access to a horse or other equine before starting?
Ideally, yes. However, the content of the course will still be highly valuable to anyone who does not yet have access or consistent access to an equine. You will be able to apply the learning to other relationships in your life (spouses, kids, co-workers, dogs, cats, cows, goats, etc.).
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